Deal Announcement

Signal Hill advised BrainBees Solutions (FirstCry.com) on receiving a $15M Series C equity investment from Vertex Venture Holdings

27 Jan 2014

Signal Hill* is pleased to announce that our client, BrainBees Solutions (FirstCry.com), the leader in baby and kids e-commerce in India, has received a $15M Series C equity investment from Vertex Venture Holdings (a wholly owned subsidiary of Temasek Holdings) and its existing investors SAIF Partners & IDG Ventures India. This investment will be used to further strengthen operations and to continue expansion of the FirstCry platform.

BrainBees provides baby and kids products through FirstCry.com and more than 50 FirstCry branded offline franchisee stores located across India. Since its inception in December 2010, management’s vision and rigorous execution has enabled the business to establish itself as the clear leader in the baby and kids e-commerce space in India.

*Signal Hill is a legacy firm of DC Advisory US. Find out more >

Deal Team

Klaas Oskam

Managing Director
India

Meherzad Kelawala

Director
India

“We are very happy to have Vertex join our board. They bring fresh perspective and learnings from other Asian e-commerce markets, which will be critical as FirstCry will look to continue to scale its leading position in India with our hybrid business model.”

BrainBees CEO, Supam Maheshwari